Make a SWOT analysis of MKT in SPUEF SQUAD for the past 3 years. How can you increase strengths, downplay weaknesses, utilize opportunities, and mitigate threats?
What can we learn from other LCs? Talk to at least 3 VP MKT from other LCs and make conclusions
What is the value of the marketing department in the entity, LC. How do you want to represent the department at the entity and LC level?
Write the positioning of the main products: MXP, GV, GT
What is the value of the marketing department in the entity, LC. How do you want to represent the department at the entity and LC level?
Analyze marketing funnel with AIDA model, present initiatives of promotion at each stage.
Present the structure of your department and their JD.
Name your synergies during your work? What are the KPIs and topics of these synergies?
What system of work do you want to make with MoGV and MoGT in the peak of attraction SU?
Present your system of work of MKT part of recruitment (processes and MKT RCT team management). Name at least 5 tactics
How are you planning on enhancing SPUEF's external brand? Name at least 3 tactics.
Present your MKT strategy and timeline for the next term.
